This project presents a conceptual design for a new travel card, developed as part of a creative pitch for Abu Dhabi Commercial Bank (ADCB). The objective was to reimagine the visual and experiential identity of a travel-focused card, aligning it with the evolving needs and aspirations of modern, globally mobile customers. This work was independently developed and is not commissioned, endorsed, or officially approved by ADCB. It serves as a creative exploration intended to demonstrate innovative thinking in financial product design and branding within the travel segment.
